The Gambling Commission has partnered with Facebook to create guidance for Facebook users.

The guidance educates Facebook users about how they can control what pops up on their news feed. Users can adjust their account settings, and make use of Facebook's existing safety tools, to limit the number of gambling-related ads and paid-for content they will see on their feed.

The initiative comes as a result of the Gambling Commission’s advertising technology challenge to the industry. Various industry players committed to a range of new practices aimed at reducing vulnerable audiences’ exposure to gambling ads online. Twitter produced similar guidance last year.

The Facebook consumer guide includes tips on how to use the following features and settings:

  • Hide ads - from their news feed, users can control which ads they see to ensure they are relevant and utilise the ‘Why am I seeing this ad?’ feature to hide all ads from a specific advertiser.
  • Ad Preferences tool - the different sections within this feature enables users to review advertisers they have recently seen ads from, as well as choosing to see fewer ads about a number of predetermined topics, and;
  • Managing data - using the above feature, users can control how their data is used to show ads on and off Facebook, including whether they can be targeted based on certain attributes listed in their profile.

Rick Kelley, VP of Global Gaming at Facebook, said: “We’re delighted that our partnership with the Gambling Commission will help operators to implement advertising campaigns responsibly, while helping to protect the people who use our services.”

Click here to view the Facebook consumer guide.